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Martin Nance, Former NFL Wide Receiver Turned Executive, Joins Just FlexIt™

In this brand new episode of Just FlexIt™ we are thrilled to feature the remarkable journey of Martin Nance, former NFL wide receiver turned Executive Vice President & Chief Marketing Officer for the Minnesota Vikings. Martin Nance played as an NFL Wide Receiver for the Minnesota Vikings, Buffalo Bills, and Pittsburgh Steelers from 2006-2009. His experiences battling it out on the gridiron taught him invaluable lessons about teamwork, determination, and the drive to succeed against all odds. From his days on the football field to his current role in the front office, Nance’s story is a testament to the power of experience, devotion, and the pursuit of excellence on and off the field. In this Just FlexIt™ episode, Nance imparts wisdom from his football days, his NFL exit, and the confluence of education and career. His insights highlight perseverance, growth, and the interplay between sports and business.

Academia Meets Athletics 


Following his impactful football career, Nance’s continued development led him to the University of Michigan’s Stephen M. Ross School of Business. Here, he embarked on a new chapter, earning his MBA and expanding his skill set beyond the realm of sports. This academic pursuit was a defining moment that laid the foundation for his transition from the NFL to the business world. During this time, Martin Nance also received a certificate in executive education from Harvard University.

Business Journey 

Nance’s journey is marked not just by his academic achievements, but also by his hands-on experience in the corporate world. With a solid nine-year tenure at PepsiCo, he honed his marketing prowess and business knowledge. This phase of his career not only strengthened his skills but also provided insights that he would later apply in his role with The Minnesota Vikings.

Steering an NFL Franchise 

Today, Martin Nance stands as a shining example of how an athlete’s journey can seamlessly transition from the field to the front office. As the Executive Vice President & Chief Marketing Officer of The Minnesota Vikings, he plays a pivotal role in shaping the franchise’s image, strategies, and fan engagement initiatives. Nance’s unique perspective, forged through his football background and business acumen, brings a fresh and dynamic approach to the world of professional sports management.

Insights and Inspiration 


This edition of Just FlexIt™ with Martin Nance highlights the journey of an individual who seamlessly transitioned from the fierce competition of the NFL to the intricate strategies of a professional sports franchise’s boardroom. His story is a beacon of hope for those looking to evolve, learn, and succeed in unexpected ways. So, stay tuned as we unpack the riveting story of Martin Nance, a true testament to the power of perseverance, education, and growth.

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